While I was working on Newcity's film title, I was brought on to help animate Signature Move's title. First, I brought out the calligraphy marker set and began learning the Urdu alphabet to get a feel for the writing movements. Since I'm left-handed, writing right to left was lovely, fluid and didn't smudge. The lettering resembles a beautiful merge of Japanese and Arabic.
It was a pleasure to work with director, Jennifer Reeder to execute her vision along with Urdu calligrapher, Sadia Uqaili, and actor/writer, Fawzia Mirza. We did a few explorations of the lettering appearing on screen and finally settled on highlighting the Urdu with a subtle translation in English. The black, green and red color palette has been present since my initial development of the film's branding for its kickstarter debut.
TYPE: Branding, Film Titles CLIENT: Signature Move, Newcity Chicago Film Project ROLE: Freelance Designer, Animator TEAM: Jennifer Reeder, Fawzia Mirza, Brian Hieggelke